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Post by account_disabled on Feb 11, 2024 13:25:44 GMT 3
Lucky - because it is truly rare: to turn something popular into something intelligent, aesthetic, reflecting identity. In other words, to create a brand in a market where, it would seem, the word “brand” does not even occur to anyone. Client The PARA company produces modular baths. This is a turnkey solution that is delivered to the buyer's site and installed without additional on-site construction. The project was created by the architectural Antarctica Email List bureau Ai-architects: by a minimalist Scandinavian design. PARA and Adventum met in . The product was just entering the market, but the need to develop positioning, communications strategy and additional promotion became clear immediately. In this case, we tell you how we developed “atypical” positioning and communication for PARA baths without the red-cheeked “Vasilich”, without memes about Robert Jr. A without half-naked young ladies under a broom and with “beer” and launched the first sales. Goals It was necessary to make the new brand “work” as soon as possible and begin to bring in regular sales. For a brand to “work”, there must be a brand. Therefore, to begin with, we decided to develop a positioning for PARA (not yet called that at that time) - a concept within which the brand would be presented in further communications with potential clients.
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