Post by account_disabled on Mar 4, 2024 8:50:27 GMT 3
The alignment of sales and marketing with respect to the objectives to be achieved and the sharing of results is one of the priorities of companies today. However, these two departments have been rivals for several decades, so it can be challenging to make them work together naturally. In this article, we will try to find some common interests, to help companies create an effective smarketing team. Why are we talking more and more about smarketing? The reason is simple: aligning marketing and sales forces around the company's revenue goals helps ensure that these two historically conflicting departments collaborate and share information about customers and prospects.
There are various areas in which there are points of contact and conflict between sales and marketing: the approach and motivations for work, the objectives to be achieved, the daily activities. LinkedIn has created an interesting analysis that shifts the point of view and tries to find common interests between the two departments: what are the most interesting contents Australia WhatsApp Number Data for the smarketing team? The first data is not exactly surprising: the sales force is interested in stories related to companies , while marketing seeks insights more related to strategies. Download the ebook Sales force searches are focused on topics such as: sales management business development sales strategies Marketing attention, however.
more oriented towards keywords such as: search engine SEO social marketing According to some business experts, the main reason why conflicts arise between sales and marketing is that these two departments speak different languages. For example, marketing observes engagement data, such as impressions and clicks, which the sales force is of very little interest compared to monthly targets. To put it simply, in marketing we study the detailsand techniques that make up the strategies, while in sales what matters is the result obtained. However, there are some points of contact, let's see them below. The common interests of the smarketing team So far we have analyzed the possible causes of tension and conflict between sales and marketing, but if you want to merge the departments, creating one focused on increasing company turnover.
There are various areas in which there are points of contact and conflict between sales and marketing: the approach and motivations for work, the objectives to be achieved, the daily activities. LinkedIn has created an interesting analysis that shifts the point of view and tries to find common interests between the two departments: what are the most interesting contents Australia WhatsApp Number Data for the smarketing team? The first data is not exactly surprising: the sales force is interested in stories related to companies , while marketing seeks insights more related to strategies. Download the ebook Sales force searches are focused on topics such as: sales management business development sales strategies Marketing attention, however.
more oriented towards keywords such as: search engine SEO social marketing According to some business experts, the main reason why conflicts arise between sales and marketing is that these two departments speak different languages. For example, marketing observes engagement data, such as impressions and clicks, which the sales force is of very little interest compared to monthly targets. To put it simply, in marketing we study the detailsand techniques that make up the strategies, while in sales what matters is the result obtained. However, there are some points of contact, let's see them below. The common interests of the smarketing team So far we have analyzed the possible causes of tension and conflict between sales and marketing, but if you want to merge the departments, creating one focused on increasing company turnover.